Diesel is known far and wide of being a leading pioneer in denim and casual fashion since long been. The brand’s extreme experimentations have moved trends in, out and ahead in the industry. The old DNA intact, recent evolutions within the Diesel world of premium functional accessories put a new mark in an established luxury market. It is alternative luxury. Go big on looks, textures and functionality and it’s an icon watch to put all others to shame.

It’s called the Daddy. There’s also a Little Daddy but we will keep that out this time. It combines analog chronographs and multiple-zone timekeeping with a hyper-detail digital dial. The Daddy is a great companion on travels. You don’t call it a timepiece. It’s a Timeframe!

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